When it comes to SEO, there are no short cuts. But, for smaller businesses they are keen to make sure that they are in a good place to compete with the big boys. Many people think that corporations have the monopoly on SEO. After all, they have the manpower and the money. But, this is not the case. You cannot buy your way to the top of Google. When it comes to adopting SEO practices, smaller businesses can outshine bigger companies. No one has the monopoly in the online world.
Here is how.
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Find Your Niche
As a smaller company, you have a lot more room for scope and creativity. Remember, big businesses have hierarchies and lashings of red tape to cut through. You don’t have this problem. Now is the time to find your niche. What is your area of expertise? Is it heating, plumbing or selling socks? Whatever it is, make sure that you are covering all aspects of your customer’s search. It’s time to focus on the right keywords and search terms. Ensure that you have a small base of keywords that become your niche. That way, you will find that you have a higher visibility in the online world.
The Long-Tail Keyword Strategy
Much like finding your niche, this strategy is important too. While you may cover a smaller amount of topics in your marketing endeavours, you will ensure that you have the monopoly on fewer popular keywords. Use extended phrases in your content to become more Google-friendly. Long tail keywords rank higher. Even though they bring in less traffic, they are the ultimate resource for the small business.
Get Local
Local SEO is much more than a buzzword. In fact, it’s an affordable SEO service that you cannot live without. It’s becoming a more relevant way of getting companies noticed in the online world. Does your small business operates on a local level? If so, harnessing the power of localised SEO is the best way of making sure that you are kicking your competitions butt. After all, everyone wants to use local services. No one wishes to use a faceless, national company. In some instances, it’s more convenient to use a local company. So, make sure that you are promoting your business on a local level. It’s a great way of building that community spirit that everyone craves.
Local Reviews
Getting people to review your business on a local level can be problematic. But, incentivising people to review your services can be an excellent way of generating local leads. If you are not au fait with link building and content this can be a great way to make sure that you are ranking high above your competitors. Don’t, however, pay for reviews. It’s a nasty way to get to the top. Plus, if Yelp and Google find out, they will punish you for doing so. Be sure to promote reviews on your social media sites and offer some incentives for doing so. Reviews, since the Pigeon algorithm change, have become an excellent way to boost a local companies profile.