You might be having a good looking website with everything a good website should have but if you are not getting any traffic then your company is on the wrong path.
The traffic you get on your website might bring you a fortune but if you are not getting any then you need to find where the problem is. Wait, instead of wasting much time, I think it will be in your best interest to hire an SEO expert.
But the big question is, how would you know that you are hiring an SEO expert? How would you know that the person you want to hire won’t bring even more damage to your business?
Before you give out the job to an individual or a SEO consulting firm, you should first learn some secrets of choosing a good SEO expert. Below are some of the things you might need to consider before hiring.
- Experience
When you are desperately looking for a job and you have seen a chance somewhere, you will do expert, with years of experience.
Anyone can claim that they are SEO experts but do they have the required experience? Well experienced SEO experts can just look at your website and immediately suggest a way that can help you to attract some traffic.
A new person however, will try different methods and strategies some of which will only have limited effects.
- Understanding of SEO levels
In the world of search engine optimization, there are 3 levels that someone claiming to be an expert should know. These includes:
- Technical level
- On-page optimization
- Off-page optimization
It is important that you look for someone who will use a strategy that approaches the problem from all the three angles. You wouldn’t want to hire someone who is one dimensional when it comes to SEO.
The experts should be able to understand everything including all technical limitations that search engines might have.
- Success record
When interviewing different people for the SEO job, you will note that everyone will seem to be knowing much about SEO.
This is because there are a lot of places including blog posts where one can get much information concerning SEO. Well, they might seem to know a lot from the way they talk but, can they be able to show you their success record?
If you are looking to hire an SEO expert you should ask them to produce at least some clients that they have worked for before and maybe discuss how they were able to help them out.
- Marketing savvy
SEO is actually the same as traditional marketing. You will realize this after you get through with the technical part.
You need to hire a person who will produce good contents that will be advantageous to the readers. A quality content that is natural and will satisfy your targeted customers.
This should be done in a great and appealing way so as to attract more people who will be looking to know what services your company offers. When you produce good high quality contents, you will obviously get good results.
- Collaborative
You should look to hire someone who is ready to work with others. A good SEO expert should always look forward to interacting with other people with different specialties from different departments in the company.
It is very important that the SEO be able to work and collaborate well with all the members.
The person hired should be having a personality, communication style and integrity that matches that of the company as this will increase the chances of your company progressing hence there will be a smooth and easy flow of work.
Conclusion
SEO is a very important or at least it forms an integral part of many businesses today. This could be the only thing that might determine whether your company is set to fail or succeed hence the need to hire a good SEO expert.
A should also look for qualities like good communication skills as this is also an important factor towards improving your company.
Make sure you hire someone that when he communicates, every other person will clearly understand whatever is being said with no difficulties. Knowledge in programing or coding can also be a plus.
Check out Brooklyn SEO if you are looking to get good SEO services. Don’t watch your company sink. Step up and hire an expert.