Nowadays, most business people want their businesses to take the lead. This has led to the need for SEO services. Most people are paying high fees in order to get these services. You will note that these services can make your business to grow by a large margin. You can actually make money by offering these services. Should I open SEO agency or work as a freelancer?
This is a common question that most people ask out there. Both ideas are good but each one of them has its own pros and cons. It is important that you understand these pros and cons so that you can make the right choice.
Table of Contents
Opening an SEO agency
Pros
If you choose to open an SEO agency, you must be ready to offer professional services to your clients. The following are the advantages of opening an SEO agency:
It is more profitable
If you opt to open an SEO agency, you are likely to make more profits. This is because you will be getting corporate jobs once in a while. You will note that most companies tend to trust agencies to offer SEO services for them. This can make you generate more income. The more the number of clients you get, the higher the profit margins.
More clients
You stand the chance to get more clients if you offer quality services. You will note that you might get referrals from past clients. This can help you get more revenues in your business. This can also help to increase brand awareness.
Low cost of entry
You do not require a lot of money to start an SEO agency. You just need to have all the skills need to offer these services. You can get other experts who can help you offer these services. The good news is that you will be able to generate more revenue in your agency.
Offer advanced solutions
Some clients might need advanced solutions in order to make their businesses more marketable. You will note that most of them are actually willing to pay more money in order to get these services. This can also help you make more money.
Cons
You have to market it
You will realize that there are many agencies that offer SEO services out there. In this case, you have to market your agency so that you can get more clients.
SEO trends keep on changing
You will note that what will work for SEO today might not work tomorrow. This means that you have to stay updated with the current trends all the time in order to get more customers.
Working as a freelancer
Pros
It is fun to work as a freelancer. This is because you will be your own boss. In addition, you will be able to work from anywhere. There are several advantages of working as a freelancer. These include:
More flexibility
If you choose this option, you will be able to work from anywhere. You just need to have a laptop and good internet connection. This can help you offer SEO services from anywhere.
Work whenever you want
You can choose to work either in the morning or in the evening. However, it important that you adhere to the timelines of your clients.
Relatively cheap
You do not need to have a premise in order to offer these services. You can even offer them even from the comfort of your home.
You can even do your bookkeeping online
You need to consider this option so that your business can be profitable. This can help you become more accountable for every penny that you spend in your business. This is a great challenge for most freelancers.
Cons
You have to market your services
If you fail to market your services, you will not get more profits. You should allow your clients to know that you offer SEO services.
You must be well organized
Sometimes it could be hard to work alone and to make yourself to work. You can easily slip into procrastination. If self-discipline is not your thing, then think twice before you start your career as a freelancer.
It is important that you weigh all these factors before thinking of opening an SEO agency or working as a Freelancer.